05 December 2014 08:32

Amarula Gold Wins in NYC

Amarula Gold has been crowned Liqueur of the Year at the 2014 New York International Spirits Competition (NYISC), debuting in the US in style.

The clear gold spirit aperitif, with a 30% alcohol by volume, is an original cream-free expression of the wild-harvested marula fruit, indigenous to sub-Saharan Africa. It is made for mixing and has an aromatic, vibrant marula flavour and smooth finish. Launched exclusively in South Africa and in duty-free outlets globally, Amarula Gold can be enjoyed neat on the rocks, or with a variety of mixers in tall drinks, cocktails and shooters.

Just like Amarula Cream, it's made with real marula fruit fermented with the skins for maximum extraction of flavour, and turned into marula wine, which is twice distilled and aged in brandy oak casks for two years. Unlike the cream variant, however, Amarula Gold can be enjoyed equally in high energy environments, and is as popular with men as it is with women.

Amarula Gold was given the winning vote by the NYISC panel of judges, all from the liquor trade. They blind tasted the entries, submitted from across the world, evaluating them on the basis of category and price. The competition claims to be the only international spirits competition where all judges come from the trade, with a thorough understanding of what consumers want. They're drawn from New York's top spirits stores, restaurants and hotels, and include mixologists, sommeliers and other specialists working in hospitality and retail.

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