21 July 2014 08:53

Angostura Celebrates 190 years with New Amaro

Known for its bitters and rum-making heritage, the House of Angostura - with the only rum distillery in Trinidad today - marks its 190th anniversary with the U.S. arrival of Amaro di Angostura. Unveiled at Tales of the Cocktail 2014, this is the first time in the company's history that it enters an entirely new category of spirits. Amaro di Angostura will be available throughout the U.S. later this year.

The taste of Amaro di Angostura is derived from the same process used in creating the House of Angostura's iconic aromatic bitters. It is the combiniation of the House yeast strain (cultivated by Angostura since the 1930s in Trinidad) with spices and neutral alcohol from the Angostura distillery.

"Angostura aromatic bitters, which serves as the base for Amaro di Angostura, has a devoted following worldwide. We know our fans are passionate about trying new things and believe the Amaro connoisseur will appreciate that our long-standing history provides the know-how to produce a new Amaro that is one-of-a-kind, unmistakeably from the House of Angostura," said Genevieve Jodhan, Executive Manager, International Sales and Marketing.

Bottled at 35% ABV, Amaro di Angostura is a deep amber colour, offering aromas of cinnamon, dark chocolate and Angostura aromatic bitters. Made with the Amaro lover in mind, it can be enjoyed over ice, on its own or in a cocktail.

The bottle, designed by UK based creative team The Good Agency, is reminiscent of the brand's aromatic bitters bottle.

"The yellow cap and over-sized label are distinctive aspects of Angostura's iconic aromatic bitters and history. We wanted to integrate aspects of that globally recognised design into the packaging since it is so deeply rooted in the brand's heritage and cocktail culture," said Keith Forbes, co-founder and creative partner at Good.

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