Bacardi Rum has announced its newest innovation is now available nationwide. The latest addition to the brand's flavoured rum family, Bacardi Mango Fusion, fuses the ripe flavour of mango with a recognisable hint of orange.
Bacardi Mango Fusion joins the brand's lineup of flavoured rums both on- and off-premise and is available in 750ml size.
"Mango is one of the most popular flavours on the market today, with its light, crisp profile," said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. "As leaders in the rum category, we're committed to innovating to meet our consumers' needs - and Bacardi Mango Fusion delivers on that promise," he added.
The new product launch is supported with national digital media, on- and off-premise sampling and promotion.