Bacardi has brought out a new premium white rum with a view to raising the bar for the rum category as a whole.
Bacardi Gran Reserva Masetro de Ron was inspired by a recipe passed down through the generations of master blenders at Bacardi and uses slow-filtering of the blended rum that has been aged up to three years. The filtering is accomplished through the use of a coconut shell charcoal, creating an extremely smooth rum. The rum has some fruity, floral and vanilla notes along with a nuttiness and some notes of oak as well. The taste is mellow, with slightly sweet notes.
Mike Birch, Bacardi Global Travel Retail, said: "The global super premium white spirits segment has grown strongly over the past decade and, backed by the unique quality and heritage of the Bacardi brand and its market-leading position in the category, we are seizing a clear opportunity to upgrade existing white spirits shoppers into the super-premium white rum segment."
"We are confident that this stunning innovation with Bacardi Gran Reserva Maestro de Ron will set the pace globally for growth in the rum category and inject new levels of excitement among consumers that will ultimately lead to premiumisation of the rum category as a whole."