South Africa's first and only 100% single-grain whisky is now launching in target markets throughout the American Northeast including New York and Massachusetts, and expanding its distribution base in much of the Midwest. The launch follows a successful trial listing of Bain's in select accounts in the Midwest this past July.
"Through our initial rollout, the response to Bain's has been overwhelmingly positive from both critics and consumers alike," said Cary Kurz, President of Distell USA. "Now we're looking forward to sharing this exquisite example of South African craftsmanship with others throughout the country."
The launch of Bain's further establishes Distell as the leader in bringing South Africa's high quality wines and spirits to the US market. The emergence of Bain's in the US marks another career milestone for Master Distiller Andy Watts, who in 1991 became only the sixth manager of the James Sedgwick Distillery since its establishment in 1886. Watts has been instrumental in the distillery's many achievements and has established many firsts for South African whisky, including the first single malt produced in South Africa (as part of the Three Ships label), the first blend of South African and Scotch whiskies, a 100% locally blended whisky and now, the first single-grain whisky. Watts will visit the New York metropolitan area the week of November 16 in support of the U.S. launch.
"We're incredibly proud of the numerous gold and double gold awards Bain's has won over the past few years, and we're confident that Bain's will continue to enjoy success among American audiences," said Watts. "I'm looking forward to meeting and tasting with American whisky lovers in the coming weeks."