19 August 2015 14:20

Beam Suntory Launches Jim Beam Apple

Jim Beam has officially announces the launch of its latest flavoured whiskey offering – new Jim Beam Apple.

Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a balance of apple and bourbon, with a light, juicy twist. The Signature Cocktail, "Jim Beam Apple and Soda," mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.

"As category leaders in bourbon innovation, we take pride in delivering flavours that complement the tasting notes of the world's No. 1 Kentucky Straight Bourbon," said Gigi DaDan, Senior Director of Jim Beam. "With Jim Beam Apple and the 'Jim Beam Apple and Soda,' we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails."

"My family's been making history since we started distilling bourbon in 1795," said Fred Noe, Jim Beam's 7th Generation Master Distiller. "With Jim Beam Apple and our other flavoured products, we continue to make even more history as we introduce more people to the delicious taste of 'America's Native Spirit.'"

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