SA's top bartenders dug deep with their entries for the Beefeater MIXLDN Global Bartender Competition, with the top 10 selected to go through to the national final to be be held in Johannesburg on the 19th November. And it's not surprising, considering the fantastic prize at stake.
In this competition Beefeater is challenging bartenders to create a cocktail based on the theme "London Inspires You. You Inspire London."
"Beefeater MIXLDN is a unique competition – this year's focus is on the [English] capital as a place that both inspires and is inspired by the global community," commented JC Inglesias, international brand director for Beefeater.
The competition will see as many as 30 different countries host national competitions, where bartenders will be given the choice of using either Beefeater Dry or Beefeater 24 to create their drinks. The winners will then be flown to London in January 2015 for the chance to be crowned Beefeater MIXLDN Global Bartender Champion, take part in the Beefeater Global Brand Ambassador Programme and attend two prestigious bartender events of their choice.
The preliminary round of the SA competition drew fantastic entries, making it extremely difficuly to select the top 10. After much deliberation the finalists were chosen. See below in no particular order:
- Blaine Morley – A Punjabi Beefeater (PE)
- Anil Sabharwal – A stiff Upper Lip (CPT)
- Brandon Grusd – Bench 24 (JHB)
- Travis Kuhn – Industry and Idleness (CPT)
- Domenico Alfonso De Lorenzo – The "Tieke" Booth (CPT)
- Daryn Byron – Crown Jewels (CPT)
- Jeffrey Waldman – The Shillibeer (JHB)
- Dino Batista - The Geezer\'s \'Rub-A-Dub\' Grub (JHB)
- Brent Perremore – The Mod (CPT)
- Jody Rahme – The Last Five (JHB)
The SA finals on Wednesday 19th November will be held at a Johannesburg venue that is yet to be confirmed. Tim Stones (the Global Beefeater Brand Ambassador) will be flying in to assist Sumaiyah Connolly (the South African Beefeater Brand Ambassador and Brand Education Specialist) in selecting the bartender to represent South Africa in London in January.
The Global Prize:
"The Beefeater MIX LDN Global Final will happen in London from the 13th – 15th of January 2015.
The outright winner of the MIX LDN Global Bartender competition will get the exclusive opportunity to join the Beefeater Brand Ambassador program. As part of this they will be invited to attend to two of the prestigious events below and to experience the cocktail culture of those cities:
- Tales of the Cocktail (New Orleans)
- Moscow Bar Show
- London Cocktail Week
- Toronto Cocktail Week
- Tales of the Cocktail on Tour
- Tokyo Bar Show
- Berlin Bar Convent
- Sydney Bar Show
In addition to this the winner will be invited to attend the Beefeater Brand Ambassadors Summit, which will take place during 2015 at the Beefeater Distillery, in the heart of London."