05 October 2014 21:23

Black Bottle tells a Dark Story

Miss Ruby holding Black Bottle Miss Ruby holding Black Bottle

Word hit the streets recently that there was something up in the world of Scotch whisky when Black Bottle and 3 Blind Mice founder, Patrick Craig, started telling the people they thought ought to know. They took invited guests on the clandestine route to The Black Bar in the basement of the Cape Town Club. But first, they had to be screened by someone known only as Mr McLeod.

Once inside the vintage themed "speak easy", their rendezvous included a meeting with Papy the dwarf; the very sassy lady of the house, Miss Ruby; and then Mr Black, the key narrator of the Black Bottle story.

It was at this point that the visitors were told that Black Bottle had gone back to its original black bottle and that the blend had been revised to bring it more in keeping with the blend first launched in 1879. They got to look at the new pack, taste the rich and balanced new blend, and experience how well it worked in cocktails, thanks to mixologist Don Sheehan. All this while enjoying the magic arts and listened to live jazz.

Said Taygan Govinden, Black Bottle's SA marketing manager: "We decided on a very different and dramatic way of introducing the new look and new taste of Black Bottle to selected media and whisky lovers. It was a memorable experience. They loved the drama and of course, the new iteration of Black Bottle."

The new Black Bottle, retailing for between R240 and R260 per 750ml bottle is now available from liquor outlets countrywide.

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