15 December 2014 06:52

Black Bottle's ‘Wee Jaunt’ in JHB

Stormy weather was no deterrent when Black Bottle, the Scotch blend of single malt and grain whiskies, hosted a 'wee jaunt' in Braamfontein, Johannesburg, to unveil its new distinctive look and enhanced taste.

Popular in Glasgow and Edinburgh, a 'wee jaunt' is the Scottish equivalent of a pub crawl, but includes special entertainment at each stop.

The local version was a great opportunity to showcase Black Bottle, now back in a black bottle as its name suggests. It also features a blend far closer to the original, first launched in 1879 by tea blender, Gordon Graham.

Hipster-favourite, Anti Establishment was the first stop, where cocktails were matched with the magic arts. In the basement of The Bannister Hotel, guests sipped on tall drinks while entertained by three Burlesque-style dancers. At Velo Café, they met Mr Black, the key narrator of the Black Bottle story, over whisky served neat or with a dash of water.

An after-party was held in an empty office space to end the jaunt on a high note.

Said Taygan Govinden, Black Bottle's SA marketing manager: "We wanted to introduce the new look and taste of Black Bottle to selected Johannesburg media, trade and whisky lovers in an unconventional manner to reinforce our brand message: 'Find Beauty Beyond The Obvious'. It truly was an unforgettable experience. Guests loved the concept, and of course, the new iteration of Black Bottle."

The event was conceived and arranged by 3 Blind Mice and Signature Productions.


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