19 March 2014 10:01

Budweiser Releases First FIFA World Cup TV Spot

Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, has revealed the next components of its fully integrated, global content series as part of the brand's Rise As One FIFA World Cup campaign, beginning with the digital debut of their first 2014 FIFA World Cup Brazil television advertisement entitled, Believe As One.

"Football is unique in its ability to unite fans all over the globe and its unifying power is never more evident than when the world comes together during the FIFA World Cup," said Andrew Sneyd, Global Vice President, Budweiser. "Through the Rise As One campaign and our new spot Believe As One, Budweiser showcases the passion and building anticipation shared by fans and players the world over."

Believe As One is the first of two new FIFA World Cup advertisements by Budweiser. Centred around the Rise As One thematic which honours the moments that unite football fans worldwide, it aims to capture the spirit of anticipation now building around the world as fans and players eagerly look ahead to the FIFA World Cup tournament, and will air in markets globally as excitement for the tournament continues to grow.

Personally I was a little disappointed by the ad. I feel it delivers the same overly-dramatic formula flogged by marketers for years who have looked to leverage the emotions that sports fans invest in their respective teams. I have no issue with Buweiser aligning with the World Cup, but this ad is missing the clever, witty levity that has made Bud ads famous over the years. It's beautifully shot but conceptually lazy.

Check it out below and make your own mind up.

 

By Grant McDonald

 

 

Related News

  • Brewdog Gives Shares to Donald Trump
    Brewdog Brewery's co-founder, James Watt, has written an open letter toDonald Trump, offering him shares in the business in an attempt to dissuade him from "trying to become the leader…
  • GuinnessReleases Nitrogen-Infused IPA
    By bringing Guinness-style nitrogenation to an IPA, the Irish brewer has created a hop-forward India Pale Ale with the qualities of a classic Guinness pint. Made in Dublin, Ireland at…
  • Heineken's Spectre Ad Starring Daniel Craig
    As part of its global Spectre campaign, Heineken has unveiled a new TV spot – "The Chase" – which features Daniel Craig as James Bond in a high speed boat…