24 September 2015 14:51

Bulleit Bourbon Launches In SA

Multi-award-winning Bulleit Bourbon was introduced to South Africa for the first time at the World Class House in late August, when the brand's found and namesake, Tom Bulleit, led a tasting session.

Joined by global brand ambassador, Tim Etherington-Judge, Mr Bulleit presented the brand's story while guests enjoyed the authentic taste of Kentucky in the Bulleit Lodge. Of course, delicious Bulleit Mint Juleps, Boilermakers and Kentucky Iced Teas were the order of the day.

Tom Bulleit

Inspired by a recipe created by his great-great-grandfather, Augustus Bulleit, 150 years ago, Tom has turned this fabled family secret into one of the fastest-growing small batch bourbons in the world.

"I founded the Bulleit Distilling Co. in 1987 and have loved every minute of it since. The art of making bourbon runs deep in my family and I'm proud to personally share my ancestor's recipe with people around the world," says Tom Bulleit, an entrepreneur who pursued his dream of whiskey-making after a successful law career and time in the US military.

Bulleit Bourbon is listed as one of the Top 50 US Spirits brands by Wine Enthusiast and has been "Highly Commended" by the World Whiskey Awards.

The American whiskey category is experiencing a renaissance where it is becoming more relevant and approachable to a much wider consumer base around the world.

Bulleit Bourbon is the second best-selling premium bourbon and the best-selling rye whiskey in the world. Look out for in South African liquor retailers.

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