12 January 2015 10:05

Campari America Adds Two New SKYY Flavours

SKYY Vodka has expanded its line of infused vodkas with two new flavours: Texas Grapefruit and Pacific Blueberry. Made with natural ingredients, these new infusions blend grapefruit and ripe blueberry with SKYY Vodka.

SKYY Infusions Texas Grapefruit has captured the taste of fruit ripened on the tree until the peak of perfection. Texasis one of the top producers of grapefruit in the US, known for having the perfect climate for growing grapefruit that are superior in taste with sweet, red interior.

In recent years, US consumption of fresh blueberries has been on the rise. According to statistics published by the United States Department of Agriculture, per capita consumption of fresh blueberries grew 411% from 2000 to 2012. Tapping into the current trend towards natural, infused products, SKYY Infusions Pacific Blueberry has bottled the essence of fresh blueberries. This blueberry offering from SKYY captures notes of fresh-picked berries from prime growing areas of the great Northwest where damp climate and acidic soil make it the perfect setting to grow robust blueberry bushes.

"When you exclude confectionary flavours, which are in free fall and down -17.6%, flavoured vodka is incredibly buoyant and growing at 9.6% (Nielsen). The category has shifted away from confectionary and gimmicky flavoured vodkas back toward vodkas with a more sophisticated taste profile," said Jason Daniel, Category Marketing Director, Vodka, Campari America. "By actually infusing vodka with Texas Grapefruit and Pacific Blueberry, SKYY is able to capture the true essence of these fresh fruit flavours, which in turn elevates the entire cocktail experience. No other flavoured vodka delivers this authentic taste like award-winning SKYY Infusions, which is why the line has continued to outperform the flavoured vodka category every year since its launch in 2008."

To give the iconic blue bottle even more impact with consumers, SKYY Infusions bottles feature a new label inspired by the fine detailing of garnishes found in upscale cocktail bars. As opposed to caricatures of the fruit, the enhanced fruit images on the new package represent life-like garnishes, which better convey that SKYY Infusions are "more natural" and "more authentic" according to consumer research. The bottle also includes a new, premium brushed silver cap, along with metallic color-coded cap rings that help designate each flavour when on the back bar.

SKYY Infusions Texas Grapefruit and Pacific Blueberry join the brand's existing line of flavours, which includes Citrus, Georgia Peach, Vanilla Bean, Moscato Grape, Wild Strawberry, Pineapple, Blood Orange, Coconut, Dragon Fruit, Cherry, Passion Fruit and Raspberry.

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