07 July 2014 00:40

Caorunn takes #2 spot among UK's Super-Premium Gin Brands

Independent Scottish gin Caorunn has claimed to have overtaken Diageo's Tanqueray No.10 to become the UK's second largest super-premium gin brand.

Citing figures from International Wine and Spirits Research (IWSR) with sales of 8,000 nine-litre cases last year, Caorunn has claimed to have overtaken Tanqueray as the UK's second largest super-premium gin brand by volume after Hendrick's Gin.

"Our new status as the second biggest super premium gin in the UK is a major stepping stone for Caorunn Gin and a huge success considering the competitive category and great investments of larger brands," said Ibolya Bakos-Tonner, Caorunn Gin global brand manager. "It is a very exciting time for Caorunn Gin and we look forward to further expanding distribution in the UK and increasing penetration globally."

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