Captain Morgan is "taking the beach" with three new rum flavours to be launched in America over the coming months: Pineapple, Coconut and Grapefruit.
Captain Morgan's new flavours are five times distilled and made with cane molasses. Each expression blends natural flavours with Captain Morgan White Rum, resulting in a liquid that's perfectly suited to island-inspired cocktails.
"This summer, we're looking for consumers to flip over their hammocks and have a little fun with their Mojitos and Daiquiris by enjoying our new pineapple, coconut and grapefruit extensions," said Dan Kleinman, Vice President of Marketing, Rums for Diageo North America. "After last year's successful launch of Captain Morgan White Rum, we wanted to expand our offerings in the category. These flavours allow adult fans to diversify their cocktails, providing them with a taste of the Caribbean no matter where they may be responsibly enjoying our products."
With new flavours come new twists on the classics. The "Pina Thunder" is a new take on the Pina Colada using the Pineapple flavour, and the "Dusk Til Daiquiri" is a Grapefruit version of one of the quintessential rum cocktails.