05 November 2015 06:05

Ciroc Introduces Apple-Infused Vodka

Sean "Diddy" Combs introduced the world to Ciroc Apple Infused Vodka during his appearance last week on "Late Night with Seth Meyers." Ciroc Apple is the sixth flavour in the line extension from the makers of Ciroc, joining Ciroc Ultra Premium, Ciroc Pineapple, Ciroc Peach, Ciroc Amaretto, Ciroc Red Berry and Ciroc Coconut.

In honour of the launch, Ciroc has commissioned American performance painter David Garabaldi to share his creative interpretation of the "forbidden fruit" thematic with audiences in New York and Los Angeles. The artist's masterpieces will be exposed on larger-than-life wallscapes prominently placed in highly trafficked areas during the month of November. In addition, Sean "Diddy" Combs hosted the Emperor's Ball in New York City last Saturday night to celebrate the launch.

"Ciroc has always focused on innovation and celebration. Our flavours remain at the heart of our unprecedented success. The new Ciroc Apple combines one of my favourite flavours with the greatest ultra premium vodka," said Sean "Diddy" Combs, Chairman of Combs Enterprises. "We have created a liquid that everyone will want to drink, whether mixing it into fall inspired cocktails or enjoying it in its purest form, on the rocks."