27 July 2014 22:54

el Jimador's Two New Flavours

el Jimador has announced the launch of its first two flavour extensions, Mango Mango and Mexican Lime, in an effort to leverage the trend in flavoured spirits, as well as the popularity of mango and lime margarita flavours. The products were introduced to the US market last week Thursday on National Tequila Day.

"Casa Herradura has always been committed to innovation and the launch of these two extensions reflects our passion for offering consumers new alternatives that enhance their experience," said Mark Grindstaff, Group Brand Director for Brown Forman Tequilas. "We are excited to provide adult consumers with el Jimador Mango Mango and Mexican Lime flavours that have the versatility to be enjoyed chilled on their own or in a cocktail, and are ideal for any occasion."


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