Global Alcoholic Drinks Market 2014-2018 is a September 2014 research report that profiles key players like Bacardi, Beam Global, Diageo, Pernod Ricard and SABMiller. One key trend emerging in the market is the increased demand for low alcohol content. Consumers are opting for a healthier lifestyle, which includes the consumption of healthy alcoholic drinks with low alcohol content.
Analysts forecast the Global Alcoholic Drinks market to grow at a CAGR of 1.49% in terms of volume and 3.16% in terms of revenue over the period 2013-2018. According to the report, growth in the Global Alcoholic Drinks market is mainly driven by the increased demand for premium alcoholic beverages. Premium brands are currently at a high demand when compared to economically priced products because of the increase in disposable income of consumers, the use of alcohol as a status-symbol, the need for luxury, and the association of the "premium" label with beverage quality and taste.
Alcoholic drinks market comprises of beer, spirits, and wine. In 2013, the Beer segment led the market with 53.24 percent and 75.34 percent share, respectively, in terms of revenue and volume. An increase in the demand among millennial population in the US, growing demand for premium alcoholic beverages and increased marketing and promotions by vendors drive the consumption and sales of alcoholic drinks. The Global Alcoholic Drinks market is experiencing steady growth in terms of revenue. While in terms of volume, though the market is growing, the mature nature of the Beer segment is expected to impact the Global Alcoholic Drinks market and resulted in slow growth.
This report covers the present scenario and the growth prospects of the Global Alcoholic Drinks market for the period 2014-2018. To calculate the market size, the report considers the revenue generated from the retail sales of various alcoholic beverages. It also includes the market size based on volume, which has been calculated based on the consumption of alcoholic drinks by consumers worldwide. The Global Alcoholic Drinks Market 2014-2018 has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes the landscape of the Global Alcoholic Drinks Market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
In addition to key players of global alcoholic drinks market like Bacardi, Beam Global, Diageo, Pernod Ricard and SABMiller, this research also discusses other prominent vendors like Anheuser-Busch InBev, Asahi Breweries, Brown-Forman, Carlsberg Breweries, Central European Distribution, Constellation Spirits, Distell Group, Grupo Modelo, Gruppo Campari, Heineken, Illva Saronno, John Distilleries, Jose Cuervo, Molson Coors, Patron Spirits, Shiva Distilleries, Suntory, The Wine Group, Tilak Nagar Industries, United Spirits, V&S Group and William Grant & Sons.
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