17 March 2014 08:09

Gold for Bain's Cape Mountain Whisky in China

Bain's Cape Mountain Whisky, South Africa's first single grain whisky made from the finest local grain, has taken a gold medal at the 2014 China Wine and Spirits competition, the biggest and most prestigious of its kind in Hong Kong and China. Entries are tasted and judged according to price, and medals awarded to those offering the best value, a crucial indicator for sales success in China.

Eliska Botha, global marketing manager for Bain's Cape Mountain Whisky, says receiving a gold medal at this competition, which is judged by the top buyers, importers, distributors and retailers in the Far East, puts this proudly South African whisky and title holder of the World's Best Grain Whisky at the 2013 World Whisky Awards, in a very favourable position.

"Although Bain's Cape Mountain Whisky is only exported to a few countries in Africa, North America and Europe, the Chinese market has become very important for spirits brands from all over. Consumers in the Far East have a particularly keen interest in and palate for whiskies and the market there is fast becoming one of the largest in the world.

"It's heartening to know that the Chinese market awards our proudly South African whisky and this award could open doors for us when we are ready to export to the Far East."

Crafted at the James Sedgwick's Distillery situated in one of South Africa's most picturesque regions near the Bainskloof Pass, the whisky is inspired by the area's magnificent peaks, cool, sparkling streams, wooded valleys and an unmatched wealth of indigenous fynbos. Only the finest South African grain is used together with water that flows over 850 million year old sandstone and indigenous fynbos, setting Bain's Cape Mountain Whisky apart from any other whisky produced in the world.

The whisky is quite uniquely double-matured, first for three years in casks previously used for Bourbon before being revatted into a fresh set of casks for a further maturation period that results in its exceptionally smooth and unique taste.

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