Grey Goose Vodka has partnered with Virgin Galactic, Richard Branson's pioneering commercial space flight, celebrating the extraordinary achievement and the visionaries who made it possible.
The official partnership between Virgin Galactic and Grey Goose was announced by Virgin Galactic founder Sir Richard Branson at the Virgin Disruptors, a thought leadership series supported by The Virgin Group which was held at the Rose Space Center and Hayden Planetarium in New York. A panel of disruptive minds in the travel industry debated "The Future of Travel: Are We Moving Fast Enough?" with Virgin Galactic CEO George Whitesides, Global Category Director for Premium White Spirits Ben Farlow and Grey Goose creator and Maître de Chai François Thibault.
|Richard Branson, Grey Goose creator François Thibault,
and George Whitesides
This event marks the beginning of a partnership between the two brands. As Virgin Galactic welcomes the first commercial passengers into space, Grey Goose will bring the space journey to life through a range of experiences, exclusive content and a series of limited edition promotions. This will be complemented with exclusive sponsorship activity at the Virgin Galactic launch location at Spaceport America, New Mexico. For those who will be experiencing the commercial space flights, exceptional signature cocktails will toast the new era of space travel planned for 2015.
"This is a marriage of two brands who share values and a true sense that if you can imagine it, it can be done. Not only do we both follow the same long-term vision that the extraordinary can be achieved from acting on your beliefs, but we also look forward to celebrating this iconic cultural moment in time with those on the ground," says François Thibault.
"We are delighted that Grey Goose is joining us as a partner on our incredible journey. This evening of disruptive and rich debate about the future of travel, a wonderful celebration of human achievement, is at the heart of the Virgin Galactic Grey Goose partnership. We share a passionate pursuit of the extraordinary which we look forward to celebrating together as the world's first commercial spaceline builds and grow," says Branson.