22 April 2014 07:24

Grey Goose Vodka Presents Grey Goose Le Melon

Grey Goose Vodka has announced the launch of its newest innovation in the United States, Grey Goose Le Melon flavoured vodka. Crafted by Grey Goose Maître de Chai (Cellar Master), Francois Thibault, Grey Goose Le Melon is a combination of Grey Goose and the prized essence of ripe, juicy Cavaillon melons.

On the heels of the brand's global campaign, FLY BEYOND™, the introduction represents yet another passionate pursuit in Thibault's journey to achieve an extraordinary standard in the super premium flavoured vodka category. The succulent, intensely fragrant Cavaillon melon was specifically chosen by Thibault for its superior quality and French heritage.

Arguably the world's sweetest, most flavourful fruit, the remarkable Cavaillon melon grown in the Provence region of France has a rich and intriguing history. With a flavour as precious as its limited harvest, this melon has been a luxury delicacy throughout history. The highest nobility were said to have relished and consumed the Cavaillon melon with fervor. Legend has it kings traded gold for exclusive access to this treasured fruit. Other historical figures, including Paul Cezanne and Alexander Dumas, also cherished the Cavaillon melon. Impressionist painter Cezanne featured the beautiful melon in a still life work, and writer Dumas traded his entire life's writing in exchange for a life annuity of twelve Cavaillon melons a year.

It was this heralded history that first attracted Thibault to this treasured fruit. "When crafting an exceptional spirit, the quality of the ingredients is paramount to the taste," said Thibault. "This is why I selected the Cavaillon melon. It's fresh, succulent and truly fragrant. But the melon in Cavaillon is much more than that – it is history, it is passion. It is exactly what I was looking for."

After harvesting, the melons are carefully transported to Grasse, France, the global center of luxury fragrance development, where one of the worlds's leading flavour houses extracts the natural essence of the Cavaillon melon. Once the natural flavour has been developed, it is transported to Cognac, France, to be masterfully blended with Grey Goose Vodka. It is here where Thibault oversees every aspect of the blending process and tastes each batch to ensure perfection.

Grey Goose Le Melon will be available in US stores May 1 at a suggested retail price of $29.99 for the 750ml size.

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