On the eve of its 80th year, America's largest family owned and operated distilled spirits company unveiled a new corporate name, Heaven Hill Brands, and a new logo earlier this month.
"Although some people may still think of us primarily as a bourbon distiller, in reality, we are tremendously diverse, with brands in virtually every distilled spirits category," said Heaven Hill Brands President Max L. Shapira. "Our new name and logo illustrate that broader identity and will properly position us for the next 80 years."
Over the last three decades through internal product development and strategic brand acquisitions, Heaven Hill has built on its foundation of American whiskeys to become a diversified supplier of whiskeys, liqueurs, vodkas, rums and other spirits. Heaven Hill's portfolio includes the world's second-largest selling bourbon, Evan Williams Bourbon, and Christian Brothers Brandy, Burnett's Vodka and Admiral Nelson's Rum. The portfolio also includes a growing line of leading brands from around the world, such as Hpnotiq and Domaine de Canton liqueurs.
While the new name reflects the company's more diversified direction, it retains 'Heaven Hill' at its core, in reference to the company's original American Whiskey distillery and history. The company is headquartered in Bardstown, Ky., on land once owned by William Heavenhill in the 18th century. The new logo features a silhouette of a bottle and rocks glass rendered in the company's signature blue palette.
The new name and logo announcement kicked off what will be a year-long celebration of the company's 80th anniversary. Founded in 1935 by the five Shapira brothers to produce and market bourbon and premium American whiskeys, the company expects to soon fill its seven millionth whiskey barrel and is run today by the second and third generations of the Shapira family.