Heineken is the first beer brand in South Africa to be available in a 330ml sleek can and is the first market in the world to launch a sleek can with this design.
"Heineken prides itself on being at the forefront of innovation and design by always taking things to the next level. Our new sleek Cool Can is slimmer, more stylish and premium, allowing it to stand out visually, both on the shelves and in the hands of our consumer," says Tjeerd Veldhuis (Marketing Manager, Heineken South Africa).
The Heineken Cool Can has cold indication around both the iconic red star and on the thermometer on the side of the can that allows consumers to see whether their beer is being served at the optimal temperature.
"Heineken has had cold indicators on their 5 litre draught kegs since 2009, sold in many markets globally. Heineken is now bringing this technology to their new sleek cans," explains Veldhuis.
Heineken Cool Can will be sold at the same price as the current 330ml can.