After its collaborations with Kaws, Futura, and Os Gemeos, Hennessy has invited Shepard Fairey, arguably one of the most popular American artists of the early 21st century, to design his own Hennessy Very Special Limited Edition.
"There is a philosophical connection between the way I work and the way that Hennessy works as a brand," said Shepard. "I was incredibly impressed knowing how many years it takes to cultivate all the different kinds of eaux-de-vie, and the real craftsmanship that goes into making Hennessy cognac. I think it's a very artistic process, which I truly relate to."
"When I look at the history of Hennessy and how the best eaux-de-vies are saved for years and built upon, I see a connection to the way I work as an artist," contined Fairey. "I've developed, experimented, come up with techniques I have at my disposal. and I'm able to pull from all those techniques to achieve what I envision. A wide variety of eaux-de-vies have to be mixed to create the ideal Hennessy. It's all very analogous."
Taking the collaboration concept above and beyond, Hennessy invited Shepard Fairey to celebrate the release of his Limited Edition with a "Very Special World Tour" already scheduled to hit ten of the world's most influential cities including Maboneng in Johannesburg. Shepard Fairey will create a mural with the objective of uplifting the local community with a thought-provoking visual.