Yesterday, Hpnotiq Liqueur unveiled a new 360-degree campaign entitled #SINCE2001.
Originally launched in 2001, Hpnotiq quickly established itself on the international distilled spirits scene. Over the coming months, Hpnotiq is enlisting hip-hop artist Cam'ron, artist Naturel, rapper and artist Yung Jake, and New York-based DJ and entrepreneur Va$htie Kola – otherwise known as the Hpnotiq "Class of 2001" - to tap into consumers' nostalgia for the 1990s and early 2000s via a full brand makeover.
"With a new visual identity and the roster of brand ambassadors we've curated, there's no doubt that Hpnotiq is poised to introduce new consumers to the original flavour and signature color that didn't just define culture, but created its very own," said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. "At the same time, those who remember Hpnotiq from the early 2000s will appreciate the tongue-in-cheek sentiment of the campaign."
To mark the first phase of the new 360-degree marketing campaign, created and led by New York-based consumer marketing agency Team Epiphany, artist Naturel redesigned the Hpnotiq brand's visual identity, incorporating his signature pop-art-influenced style. The Art Deco-inspired graphic cues have launched on the brand's social channels, as well as via out-of-home advertising. A behind-the-scenes video featuring Naturel speaking to his inspiration for the redesign can be viewed below.