13 September 2014 23:14

Ian Burrell to host World's largest Rum Tasting

The UK RumFest invites guests to become part of a record breaking attempt to host the world's largest rum tasting, with hundreds of rum enthusiasts coming together to sample six esteemed rums from across the globe.

Representing Jamaica, Appleton's Rum will be sipped and savoured with commentary from Master Blender, Joy Spence, whilst the Spanish style of rum, Don Q, will be sipped and savoured with a yet to be announced speaker. For a historical twist, Pusser's Rum will be presented by Head of Rum Procurement George Freegard and Peter Thornton. Angostura will bring a taste of Trinidad to the evening hosted by Master Distiller John Georges and the delights of Cuban's classic Havana Club will be a part of the World Record Attempt. The finale to the evening will be the Diplomatico providing a taste of Venezuela and their very special guest to be announced soon.

Doors will open at 5pm where guests will be greeted with a welcome speech from Global Rum Ambassador and RumFest founder Ian Burrell, followed by an introduction to the rules and regulations of the Guinness World Records. From 6.30pm the world record attempt will begin as guests taste the six rums from some of the world's most revered rum distilleries followed by an audience Q&A and the presentation of the Guinness World Records certificate.

Ian Burrell comments, "The possibility of hosting the World's Largest Rum Tasting is incredibly exciting and we cannot wait to share the experience with so many rum lovers and it will be the perfect way to kick off what will be four days of superb rum celebrations. Rum is a spirit loved by many and to have the chance to taste six esteemed rums hosted by their top master blenders, ambassadors and distillers is an honour and a privilege. I cannot wait to share it with you all!"

The RumFest takes place in London at the ILEC on Friday 10th for press and trade and Saturday 11th to Sunday 12th October 2014 for trade and consumers. Standard tickets are now on sale at £49.95 for Saturday and Sunday, which include access to all areas of the the event and single measure tastings from the majority of exhibitors. The brand new Golden Tot Tokens are £5 each and allow for additional access to the more premium rums on offer. One token can be exchanged for rum retailing £80 - £100 and more expensive rums will be available for additional tokens.

For full information please visit the RumFest website.


Rumfest Comes to SA this November

Ian will be coming to South Africa this November as MUDL Live plays host to the very first RumFest to be held outside of the UK. UK RumFest has over the years become the biggest gathering of rum lovers in the world and this year will become the most premium event of its kind. Having achieved such great success within the UK, 2014 sees Ian further expand his portfolio, identifying Africa's first comprehensive bar show as the perfect destination. Taking place from 27-29 November at the Cape Town International Convention Centre, tickets cost R150 (or R170 if bought at the door) and are available here.

The MUDL Live Liquid Lifestyle showcase will take place over three days at one of South Africa's premier exhibition venues, The Cape Town International Convention Centre. Upwards of 10,000 people will get the chance to taste, touch and experience some of the most interesting spirits brands the world has to offer. From wine and beer to tequila and whisky, consumers and business owners will be able to explore them all under one roof.

The Rum category will of course also be present at the show with its extensive variety of expressions and flavours, and MUDL Live has invited Mr Rum himself to curate the dedicated Rum Zone. Ian Burrell is widely regarded as one of the world's prominent experts on all things rum and therefore this partnership is a perfect fit for the first ever South African RumFest taking place at MUDL Live.

"We are very excited to have Ian involved in MUDL Live," says Ross Shepherd, one of the show's operators. "Having met him before and experienced his passion for rum first hand, I have no doubt he will have South Africans excited about the spirit in no time."

"We have a strong whisky culture in South Africa," adds Grant McDonald, editor of MUDL Magazine, "and there is no reason why quality rums could not have a great deal of success in a market that's highly receptive to premium liquor brands."

Ian Burrell, Global Rum Ambassador and Founder of UK RumFest comments, "It's an honour and a great pleasure to be invited to the inaugural MUDL Live and I am thrilled to be working with the team to curate a Rum Zone that South Africa has never seen before. With such an interesting and burgeoning market, it really does feel like the perfect location to bring a taste of RumFest here in the UK to Africa for the very first time."

If you are interested in exhibiting a brand at the show, please contact Ross Shepherd at This email address is being protected from spambots. You need JavaScript enabled to view it. .

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