One Eyed Spirits, owner of Ron de Jeremy, the award-winning rum brand presented by legendary porn star Ron Jeremy, has announced a partnership with International Spirits, LLC, the creator and owner of the Ivanabitch brand of spirits.
Under the agreement, which is effective immediately, International Spirits will utilise its proprietary sales and marketing platform to support Ron de Jeremy Rum's accelerated growth strategy.
The Spanish word for rum is Ron. Only one Ron is larger than life - Ron Jeremy. He is the most famous adult entertainment star ever and an icon of popular culture.
Ron de Jeremy Reserva and Ron de Jeremy Spiced are Mr Jeremy's award-winning rums. They are hand crafted blended rums from Trinidad, Barbados, Guyana and Jamaica. International Spirits will coordinate its sales and marketing efforts with the headline activities of the brand, including promotional appearances by Mr Jeremy.
"We are very excited to be working with a brand that has such vast potential and great name recognition in the rapidly growing spiced and super-premium rum categories," says Tony Elward, CEO of International Spirits. "Ron de Jeremy fits International Spirits portfolio headed by Ivanabitch perfectly. We're looking forward to great success for the brand and the fun times launching with Ron Jeremy."
"We are very happy to be working with International Spirits as we continue expansion in the US market. We believe their approach, coverage and passion will allow us to further accelerate our growth and meet the consumer demand for Ron de Jeremy," says Olli Hietalahti, CEO and Founder in Ron de Jeremy Rum.