This week, Absolut announced its newest limited edition bottle, Absolut Electrik. The new bottles feature Absolut Original Vodka and will be available next month starting in the US.
The Absolut Electrik bottle is the latest instalment of Absolut Nights, an ongoing campaign dedicated to reimagining the future of nightlife.
"At Absolut, nightlife is in our DNA," said Joao Rozario, VP, Absolut Vodka, Pernod Ricard USA. "For us, nights are unique opportunities to celebrate creativity and self-expression, and we continue to seek ways to reimagine and re-energise what a typical night out, or in, can be. Our Electrik Bottle is the latest expression of our 'Nights' campaign and we hope it inspires unexpected, transformative nights for our consumers."
Absolut Electrik made its preview debut on E!'s Countdown to the Red Carpet and Live from the Red Carpet, when the show hosts celebrated the night's nominees with an "Electrik-fied" toast using the Absolut Signature E! Cocktail – Absolut Best Dressed.