04 December 2013 22:12

Introducing Absolut Elyx

Absolut Elyx is made in Åhus, Sweden, exclusively from single estate wheat from the Råbelöf Castle and water from the pristine well upon which the authentic 1921 copper distillery rests. It's defined by its exceptional purity and silky texture, and is the finest expression of Absolut.

"The past few years have seen a wave of super-premium vodkas that have been mostly about image," says Mathias Westphal, Global Brand Director. "Absolut Elyx is something different. It's a unique combination of traditional handcraft, copper distillation and cutting-edge design. Absolut Elyx is the result of manual processes, authentic craftsmanship and human supervision through every detail of production. Only a few people have the skills and knowledge to operate our old copper still. Every handle, knob and lever is adjusted manually. Creating a vodka this way is very time-consuming, but when you taste Absolut Elyx you know it's worth the effort," explains Krister Asplund, Master Distiller.

Absolut Elyx was launched in high-end premium bars by the end of this year.