Smirnoff Vodka is bringing a zesty twist to the vodka category with the launch of Smirnoff Sours, intented to be served chilled as a shot. Recently launched in the US, the product features three tangy variants – Green Apple, Watermelon and Fruit Punch.
Smirnoff Sours adds a sour kick to Smirnoff No. 21. It's reported to be "delightfully tart" and "difficult to conceal the amusing post-shot sour face." In fact Smirnoff is challenging consumers to embrace their sour face responsibly and with humour by posting their sour faces on social media, using the hashtag #myfacewhen I tried a shot of New Smirnoff Sours.
"Smirnoff is once again changing the game, infusing excitement and fun into the vodka category with the introduction of the electrifying Sour line," said Sandhya Padmanabhan, Brand Manager for Smirnoff Vodka. "More palatable than other shot-based spirits, Sours is the next big thing in shot rituals. It's unique because it creates a true, memorable moment – toasting with new and old friends and capturing the sour face that follows. Whether celebrating a big night out, the big game, or just an impromptu outing with friends, Smirnoff Sours is a perfectly bold and fun complement to any occasion."
The Green Apple, Watermelon and Fruit Punch flavours are bottled in three brilliant neon hues to match each variant, glows in the dark under the black light.