After years of planning and anticipation, the Irish Whiskey Museum is welcoming guests to Dublin's newest tourist attraction. Located across from Trinity College, it is the only Irish whiskey museum in the world.
Converting an idle building fallen into disrepair in the heart of the city centre, it's an independent project conceived by director Keith McDonnell, owner of Extreme Ireland. The project is autonomous from the drinks industry and provides a true reflection of Irish whiskey. Located on Failte Ireland's Dubline, a new initiative to develop the region between Trinity College and Thomas Street to enhance the tourist experience, a small level of funding was provided by Failte Ireland to get the projected finalised. Whiskey distillers such as Diageo, Pernod Ricard, Bushmills, Tullamore Dew and Teeling have endorsed the project.
Delighted to be offering employment to 25 full time staff, Keith McDonnell states that "I see SMEs playing a critical role in bringing Ireland out of the recession. It was such a shame to see a beautiful building at the heart of the city falling into disrepair. Once the idea was born I was pleased to know that it would provide employment to the local community, offer something new to visitors and would assist somewhat in building our whiskey export reputation."
The hope is to not only educate the public on Irish whiskey's history, but to promote an understanding and appreciation for something that is, unmistakably, Irish.