13 January 2014 09:46

Justin Limberlake on board to help launch Sauza 901 Tequila

Sauza Tequila and Justin Timberlakehave joined forces to launch Sauza 901. The co-branded partnership blends the creativity and one-of-a-kind personality of the 901 brand's founder with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand. The latest offering from Beam Inc. delivers a smooth, versatile and unique taste that is a cut above the rest.

"Justin Timberlake is a creative powerhouse, and we couldn't be more excited to join forces for this long-term partnership on Sauza 901," said Bill Newlands, President North America, Beam Inc. "We look forward to driving Sauza 901 in the marketplace with the backing of Beam's powerful marketing, sales and distribution organization. This is amazing liquid, and we believe Sauza 901 will challenge industry norms and transform the way people think about tequila."

Named for the time when the night gets interesting and a nod to Justin Timberlake's hometown area code in Memphis, Tennessee, Sauza 901 Tequila embodies the fun energy of the award-winning entertainer. Sauza 901 offers a super smooth, triple-distilled 100 percent agave tequila. Perfect for nighttime and celebratory occasions, Sauza 901 can be served straight up or on the rocks. It also provides a sophisticated, unique mixer for designing inventive cocktails – from the classic Paloma to the Mexican Mule, an updated twist on the Moscow Mule and Justin Timberlake's favourite cocktail.

"My love for tequila began a few years ago after I visited the tequila heartland of Jalisco, Mexico, and saw the passion and craftsmanship that goes into every bottle," said Justin Timberlake. "That trip inspired me to create 901, and I'm thrilled to partner with Sauza so we can continue to bring the world 901."

To offer an exclusive taste of Sauza 901, the brand will have a presence at Justin Timberlake's world tour "The 20/20 Experience" with a Sauza 901 bar at every show.  For more information, visit www.901.com, follow us on Twitter @Sauza901, or like us on Facebook at www.Facebook.com/Sauza901.

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