On the 2nd April, Capetonians were the first in South Africa to taste one of the world's most exclusive vodkas, Ketel One, as the brand's launch party formed part ofthe city's popular First Thursday's events.
To mark the launch, Ketel One's Global Brand Ambassador, London-based master mixologist and fine spirit expert, Justin Smyth, was on hand to host a series of events to talk about Ketel One at The White Room of Dear Me in Longmarket Street. Presenting a series of Bloody Mary Master Classes, his passion for the brand and charisma had guests entertained and enthrawled as they learned why Ketel One is so revered around the world, and what sets it apart from its contemporaries.
|Ketel One Brand Manager, Avukile Mabombo, introduces Justin Smyth|
"Ketel One Vodka is an exceptional, distinctive modern vodka, which stems from 300 years of tradition and craftsmanship. The Nolet Distillery in Schiedam, Holland, still stands where it opened in 1691 and is still run by the Nolet family – now in its 11th generation. I can't wait to share this remarkable story, and vodka, with the people of South Africa," says Justin.
While this was probably the first time that South Africans at large could experience the spirit, it had already been introduced to the country's top bartenders, who attended a Master Class led by Smyth, master distiller Bob Nolet and the Nolet Distillery's Ambassador, Dennis Tamse, during the Diageo World Class regional rounds in Johannesburg, Durban and Cape Town. World Class is one of the world's most prestigious bar-tending programme & competition, the global finals of which will be held in South Africa later this year.
A star in the armory of the world's top bartenders, Ketel One is a fundamental ingredient in exceptional cocktails and, in its arrival in the region, South Africa joins a global fraternity of uncompromising devotees to the spirit along with the opportunity to elevate the country's standard of mixology to an international level.
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