South Africans have been whisky fans for decades, and premium brands in particular have mirrored international trends by sky-rocketing in recent years. In fact SA is one of the top Irish whiskey markets in the world, due in no small part to the huge popularity of Jameson. However, there is one notable way in which we are behind the rest of the whiskey world, and that is in our appreciation of American whiskey.
Business is booming, and it's no secret that most of the reputable American whiskey brands are struggling to keep up with demand. This is the reason we've been deprived of many interesting bourbons, ryes and other American drams, so we can't be too hard on ourselves for taking a little longer to catch on to the wonders of this fantastic spirit. Slowly, however, the wheel is turning, and we're seeing an influx on brands into the coutry that are delighting whisky drinkers adventurous enough to tear themselves away from their Scotch or Irish staple for a moment.
If you haven't tried American Whiskey, you are missing out. And now there is no excuse, because there will be an array of fine expressions on show at this year's LIQUID LIFESTYLE Showcase. Two such brands are the iconic Jack Daniel's Tennessee Whiskey portfolio and the wonderful Woodford Reserve Bourbon. These brands are both quality examples of US drams, yet distinctly different in character, illustrating the diversity of category. RGBC's Marson Strydom will be at the LIQUID LIFESTYLE Showcase to take you through the history and various taste profiles in an exciting presentation. He will be debunking myths and giving you a better understanding of American whiskey, as well as showing you some of the classic ways to mix cocktails, so don't miss it!
Find out more info and get tickets to LIQUID LIFESTYLE brought to you by MUDL Live HERE.