26 October 2014 11:58

Masters Award for Three Ships Premium Select 5YO

Three Ships Master Distiller, Andy Watts Three Ships Master Distiller, Andy Watts

Three Ships Premium Select 5 Year Old whisky received a Masters award in the World Whisky category at The Spirits Business 2014 The Travel Retail Spirits Masters international competition.

The competition, held annually by the leading UK spirits magazine, aims to reward the finest travel retail spirit brands, tasted blind by a panel of leading spirits specialists who award entries from around the world with silver, gold or master awards within the various categories.

With travel retailers supplying world travellers with a growing selection of exclusive and luxury products the competition attracted a record number of entries for its various categories which in addition to whisky also include gin, vodka and brandy.

Judge and managing editor of The Spirits Busines, Becky Paskin said to win a Masters medal was a significant achievement. "The travel retail environment is a competitive and super premium environment. More than 50% of spirits sales in travel retail are owned by Scotch whisky brands. They drive the aspirational purchases of travelers by investing an incredible amount in promoting their brands.

"For a South African whisky to win a Masters is certainly outstanding. It proves that Scotland is not the only country to produce quality whisky and Three Ships can certainly compete with the market-leaders in travel retail."

Three Ships Premium Select 5 Year Old is a blend of the finest malt and grain whiskies crafted at the James Sedgwick's Distillery in Wellington in the Boland. Inspired by the iconic Islay malts, this smoky yet fruity whisky is matured for a minimum of five years in American oak casks before being blended and bottled. The warmer South African climate accelerates maturation, producing an exceptionally smooth whisky after just five years.

The Three Ships Premium Select 5 Year Old is available nationwide and retails for about R160.

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