Mila Kunis, the new global partner and spokesperson for Jim Beam, will feature in the first ever global marketing campaign for the brand. Kunis will play a leading role in Jim Beam's new Make History multimedia brand campaign that will reach more than 100 markets worldwide.
"Mila's love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn't be happier to have her join the Jim Beam family," said Kevin George, senior vice president and chief marketing officer at Beam Inc.
In the video below, Mila Kunis is shown around the facilities by Jim Beam's seventh generation master distiller, Fred Noe.