This week Maison Mumm reveals its second music video created with DJ David Guetta during a concert in Melbourne to coincide with the Melbourne Cup Carnival. This innovative partnership pushes the limits with a futuristic vision of one of the most daring urban horse races. The new video builds on the huge success of the previous collaboration, 'Dangerous', which scored more than 127 million views on YouTube.
The new clip to the soundtrack of David Guetta's latest single Bang My Head (featuring Sia and Fetty Wap), features the DJ and a woman taking up the reins in a horse race through an urban landscape. David Guetta emerges triumphant and celebrates with a bottle of Mumm Cordon Rouge champagne.
Known as "the race that stops a nation", the Melbourne Cup Carnival is regarded as most prestigious two-mile handicap in the world, whose winner receives a jeroboam of Mumm Cordon Rouge. This year, whilst the race was run on 3 November, Maison Mumm started its celebrations at Melbourne's Hisense Arena with an exclusive one-night-only concert by David Guetta – his only concert in Australia in 2015.
In the run-up to the Melbourne Cup Carnival, David Guetta joined Maison Mumm in launching a campaign on social media. Under the hashtag #MUMMDaresYou, Maison Mumm (@GHMUMM) will challenge the DJ to attempt a series of dares around champagne.
David Guetta said of the partnership: "Maison Mumm is a brand that breaks with tradition, does things differently and puts forward unexpected experiences for my video clips, so I jumped at the chance to partner with them again."
César Giron, CEO of Maison Mumm, commented: "We are very proud to be launching this new collaboration with David Guetta at the Melbourne Cup Carnival. It is a great opportunity to reinforce the daring values of our brand through the video clip".