Two Oceans Wines has been given a lighter, brighter and fresher new look, specifically on all the new vintage releases with the Two Oceans Pinot Grigio, Sauvignon Blanc and Cabernet Sauvignon Merlot.
The revamp retains some of the familiar brand cues but expresses them with greater elegance and more pronounced shelf impact, explains global spokesperson Jackie Olivier. "The more premium pack with a sleeker label is better aligned to the wines themselves that are brimming with fruit flavours. The partially see-through label on the taller bottle creates a very approachable look, which is just the right tone for the brand, enjoyed by people when they are relaxing and unwinding."
The aerial impression of the Cape Peninsula's coastline, close to where the cold Atlantic and warm Indian oceans meet, is given greater prominence, she says, since it is a readily recognisable and important differentiator. "The brand is premised on the direct impact these two oceans have on the climate of the Western Cape and the growing conditions for its vineyards. Whether along the coast or further inland, the presence of the oceans is never far away. Maritime influences play an important role in grape flavour as cooling sea breezes can lower temperatures during the lead-up to the harvest, slowing down ripening to intensify fruit flavours. This is the rationale for the new Two Oceans' strapline - 'crafted by the African sun and cool sea breezes'. We are reminding wine lovers that extraordinary conditions give rise to beautifully, perfectly balanced wines."
The 2013 Cabernet Sauvignon Merlot is a medium-bodied wine with an abundance of juicy berry fruits, subtle oak and spice in the background, and retails for around R35 per bottle nationwide.