Bell's Whisky has announced the launch of its new pack. The new design features a range of distinctive elements that create a more contemporary and premium presentation for the brand. The new pack has a bell-shaped neck, an updated label that includes gold foiling around the Bell's logo as well as prominent angular facets that create a more masculine posture.
"It's been a year filled with milestones for Bell's as it was recognised as the number one spirit brand in South Africa by the 2014 ICON Brand survey shortly after the success of its latest TV commercial called The Reader, the most viewed liquor advert in the country, boasting over 2.3 million views to date. Although the Bell's packaging has changed, the whisky has stayed the same. It is still, and always will be, the Extra Special Scotch people know and love," says Lungie Mnyamana, Brand Manager for Bell's Whisky.
In celebration of this new development, Bell's is giving loyal fans the opportunity to recognise and reward the deserving men in their lives – the Bell's Men of Character. To stand a chance to win, simply nominate someone who you feel deserves an Extra Special Scotch.
To enter, Tweet #GiveThatManABells or post on the Bell's Facebook page with your nomination and motivate why they deserve this extra special prize. Bell's will send you and your friend an exclusive gift of the new-look pack enclosed in a hand-crafted and personalised box.