Ole Smoky Tennessee Moonshine, the most distributed moonshine in the USA, announced yesterday a brand new marketing campaign. The brand, which opened its first distillery 5 years ago next month, is ready to elevate the moonshine category as the challenger-to-beat in the traditional liquor landscape.
Ole Smoky Moonshine's new campaign will spotlight Ole Smoky as a unique alternative to the average bar offering and will introduce a new instigator persona and slogan, C'mon Live a Little. It launches today on social media and will continue to spread with print, on-premise, off-premise, outdoor and more.
"Ole Smoky is excited to continue to pioneer the moonshine category," said John Cochran, CEO of Ole Smoky Tennessee Moonshine.C'mon Live a Little embodies everything that moonshine stands for: being mischievous, having fun, living in the now and turning it up a notch."
As part of campaign launch, the moonshine brand partnered with Standard Time, a Los Angeles based creative shop who created the look and feel of the new campaign, and Vayner Media, a bicoastal digital shop who will manage the brand's social channels and digital footprint.
The campaign falls under the responsibility of Meg Bruno, the company's senior director of marketing. She is joined by Brian Johnson, who will be Ole Smokey's international sales director.