03 February 2014 16:48

Olmeca Altos takes Drinks Industry's Top Design Awards

Olmeca Altos, Pernod Ricard's original 100% agave tequila, is celebrating continued awards success after winning a gold medal at The Spirits Design Masters 2013 in December – the third top design honour awarded to the brand last year.

The repackaged bottle for Olmeca Altos - which was launched in South Africa in August - was praised for its "clean and sharp" embossed glass that "displays a clear shelf standout quality" by The Spirits Design Masters' expert judging panel, which included consultants from some of the world's leading design agencies.

The new-look bottle, created by leading design agency Coley Porter Bell, also scooped 'Best Design & Packaging' in The Drinks Business Awards 2013 in May and a gold medal in the Design & Packaging category at the International Spirits Challenge in July this year.

Created in 2009, by UK bartenders Dré Masso and the late Henry Besant to be a high quality tequila for bartenders that offers excellent value for money, the tequila itself has also been recognised by international experts, with its blanco and reposado expressions winning gold at both The Tequila Masters and the Beverage Testing Institute.

The smooth flavour profile and eye-catching design of Olmeca Altos have also been credited with boosting sales of the 100% agave Tequila, with volumes increasing by 85% in the US off-trade and 266% in the US on-trade since the new bottle was introduced in September 2012.

Matthias Lataille, UK brand ambassador for Olmeca Altos, said: "Bartenders that I speak to always point out that the new bottle attracts attention at the bar, as its sleek design really makes it stand out while maintaining its understated, handcrafted appeal. The more 'bartender-friendly' design elements, such as its longer neck and increased tactility, which help with pouring and handling, have also proved to be a hit."

Olmeca Altos is set for success around the world following the recent launch of its new brand film, part of the 'Colors of Tequila' global marketing campaign, along with the brand's nationwide roll-out in the US – the world's No. 1 tequila market – and continued roll-out into emerging markets for super-premium tequila.

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