11 October 2014 13:49

Patrón Launches XO Cafe Incendio

Spicy and sweet has long been a staple of Mexican cuisine, and increasingly this culinary trend has found its way into food and drink across the globe. Recognising this growing enthusiasm for intense taste and flavour, Patrón Spirits has introduced Patrón XO Cafe Incendio, a fiery-hot chile chocolate liqueur.

Patrón XO Cafe Incendio combines the spicy, distinctive flavour of Mexican arbol chile with the rich essence of Criollo chocolate, brought together with the taste of Patrón Silver tequila.

"Patrón XO Cafe Incendio is an incredibly versatile spirit. Not only does it create interesting and inventive cocktails, just like the rest of the Patrón XO Cafe line it's the perfect choice for celebratory occasions that call for an ultra-premium shot," says Ed Brown, President and CEO at Patrón Spirits. "No other brand in the crowded shot market compares to the taste and quality of Patrón XO Cafe, and no other liqueur comes close to the powerfully spicy hot flavour of Patrón XO Cafe Incendio."

The Chile de arbol is a small and slender Mexican pepper typically found in the states of Jalisco, Chihuahua and Zacatecas. Thought to be derived from the cayenne pepper, arbol chile is characterized by its smoky and spicy complex flavour, and is the main component in many hot sauces. The high-quality Criollo variety chocolate in Patrón XO Cafe Incendio is produced in Mexico's Tabasco region.

"Patrón XO Cafe coffee liqueur has always been one of the most innovative products in the spirits industry. Long ago we recognised the increasing consumer taste and appetite for premium coffee, and we blended that together with 100 percent agave Patrón Silver tequila to create a truly delicious and unexpected flavour. We then followed that with Patrón XO Cafe Dark Cocoa in response to the developing demand for fine chocolate. And now, consumer research has proven that people want high-quality liqueurs with more heat, and so again we're innovating the liqueur and shot category with Patrón XO Cafe Incendio, a spirit that combines spicy and sweet, with intense heat," adds Brown. "The word 'incendio' is Spanish for 'fire,' and that's exactly the taste that this unique liqueur evokes."

Intended as a shot, or as the base for a high quality cocktail, Patrón XO Cafe Incendio is distilled at 30% alcohol by volume, 60 proof. It is available in 50ml, 375ml and 750ml sizes and packaged in the handmade Patrón XO Cafe glass bottle, a frosted version of the iconic cork-closed Patrón tequila bottle. The red, yellow and black label features imagery evocative of smoke and fire.

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