Hennessy has announced the release of a new edition to the V.S.O.P Privilege Collector's series – the Hennessy V.S.O.P Privilege Limited Edition Bottle designed by acclaimed British art director and designer, Peter Saville. Inspired by Hennessy V.S.O.P Privilege's heritage, the bottle was reimagined in Saville's signature, colour-coded artistic style, taking inspiration from the origin and composition - or "genome" - of the grape itself.
Saville recast the iconic carafe in a matte-gold with progressive color gradation. He was drawn to the contrast of the cognac's bucolic origins with the cosmopolitan settings in which the beverage is usually showcased, incorporating muted earth tones and "chemical brights" such as neon pink, electric blue, and orange. Coupled with the "DNA" motif in a grid-like colour scheme, the carafe also features an embossed white logo, delicate veil varnish, and pure metallic macaron.
"Peter Saville's creation is an innovative and beautiful nod to the storied history of the Hennessy V.S.O.P Privilege blend," said Rodney Williams, Senior Vice President of Hennessy USA. "The blend was originally created for King George IV. What's striking is how Peter has taken this historical blend – the world's first V.S.O.P – and masterfully created a contemporary design that still symbolises its elevated pedigree."
This year marks the fifth annual V.S.O.P Privilege Collector's Edition series. The blend of this Hennessy V.S.O.P Privilege 2014 Collector's Edition "Genome" remains the award-winning cognac that has been enjoyed for nearly 200 years. Hennessy V.S.O.P Privilege blends eaux-de-vie from the four best growing areas of the Cognac region to create a well-balanced blend of richness and smoothness.
The new Hennessy V.S.O.P Privilege Collector's Edition bottle will be available for sale this Holiday season at Reservebar.com and on shelf at select retailers on November 24. Each Hennessy V.S.O.P Privilege Collector Edition bottle will be marked with a number of authenticity.