11 December 2013 08:31

Rémy Martin gives SA another reason to Celebrate

Rémy Martin is giving South African cognac lovers another reason to celebrate this festive season, with the long-awaited launch of Rémy Martin 1738 Accord Royal.

From the 300-year-old house of Fine Champagne Cognac, with its ties to French royalty, Rémy Martin 1738 Accord Royal is hailed as "a majestic experience" and "the perfect example of Fine Champagne Cognac." Aligned with the business's strategy to grow the luxury market in South Africa, particularly in terms of VSOP and XO, the blend includes 65% Grande Champagne and 35% Petite Champagne grapes and nearly 240 different eaux-de-vie aged in oak barrels from four to 20 years. An opulent range of flavours and long, lingering aromas define the promise of a whole new drinking experience. Altogether mellower, richer and smoother, the best way to taste it is neat or on the rocks.

The unique name is derived from a significant event in the brand's impressive history when, in 1738, King Louis XV of France gave Rémy Martin special permission to plant new vines on his land, despite a nationwide ban to that effect. His leniency in this regard was attributed to the provenance and quality of the cognac.

Appropriately, the 750ml glass bottle also differs from the norm and is more bulbous with a longer neck. A distinctive lozenge-shaped medallion with the historic number of 1738 is stamped on the shoulder, while the iconic image of the Centaur throwing a javelin appears in gold ink directly below the embossed mark. A parchment-style rectangular label enhances the finish of the copper neck foil and a real cork closure adds to the premium image.

The recommended selling price is R700.00.