08 April 2014 08:06

Sauza Sparkling Margarita Watermelon launches in US

Sauza Tequila, the world's #2 premium tequila, recently announced the launch of Sauza Sparkling Margarita Watermelon to the US market, its newest innovation offering authentic Margarita taste with the addition of watermelon and effervescent bubbles.

A bubbly twist on the classic Margarita, the Sauza Sparkling ready-to-serve product offers a bold melon flavour with a lingering sweet lime finish. Just open and serve over ice for a quick and easy drink.

"Sauza Sparkling Margarita Watermelon is perfect for elevating any occasion, and it's only fitting that America's most beloved cocktail gets a fun, fresh twist just in time for spring and summer entertaining," said Gary Ross, Senior Brand Director of Tequilas at Beam Inc. "As convenient as it is delicious, and with outdoor entertaining upon us, the timing couldn't be better for Watermelon, our latest Sparking Margarita expression, to hit the market."

Last year Sauza Tequila introduced Sauza Sparkling Margarita. Following the successful launch of Original Lime, Wild Berry and Mango Peach, Watermelon is the latest flavour to join the Sparkling line. All Sauza Sparkling Margarita offerings use Sauza Silver Tequila as a base, complemented with triple sec, effervescence and refreshing fruit flavours.

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