Fireball Cinnamon Whisky has assured its consumers that the product is perfectly safe to drink, and there is no recall in North America.
Late last week Sazerac, the makers of Fireball, was contacted by its European bottler regarding a small recipe-related compliance issue in Finland. Regulations for product formulation are different in Europe, which explains why recipes for products like soft drinks, alcohol/spirits and even candies and confections are slightly different than their North American counterparts. Fireball, therefore, has a slightly different recipe for Europe.
Unfortunately, Fireball shipped its North American formula to Europe and found that one ingredient is out of compliance with European regulations. Finland, Sweden and Norway have asked to recall those specific batches, which is what the brand is doing. Fireball anticipates being back on the shelves for fans in these countries within three weeks.
The ingredient in question was propylene glycol (PG). PG is a regularly used and perfectly safe flavouring ingredient. PG has been used in more than 4,000 food, beverage, pharmaceutical and cosmetic products for more than 50 years. Most people consume PG every day in soft drinks, sweeteners, some foods or alcoholic beverages.
The ingredient is "generally recognised as safe (GRAS)" by the U.S. Food and Drug Administration up to 50 grams per KG. In Canada, its use is limited to "good manufacturing practice" with no defined numerical limit. It is used in the Fireball flavour in very small quantities, less than 1/8th of the amount allowed by US FDA regulations.