Scottish Leader whisky brought a whole new perspective with a series of pop-up events at Braamfontein's Shine Studios. From shape-shifting to remote feeding and tearing down walls, guests became the agents of much of the drama.
Their first surprise was when the flowing red dress of the saxophonist turned into a red carpet before foodie celebrity Johnny Hamman enticed them with spooned canapés, passed by unseen waitrons through artfully constructed holes in the wall.
For the sit-down dining to begin, guests were instructed to literally tear down paper walls to reveal a sumptuously set table . Mirrors were provided for them to read the menus, presented in reverse type. To get to taste the food, they had to hammer away salt crusts enclosing the flavours. By the time it came to dessert they could move from one dessert station to the next, each erected to reflect a special sensorial side to the popular whisky. There were smoked candyfloss, sweet Scottish Leader-flavoured honeycombs, smooth chocolate tarts and rich gold-covered chocolate truffles to try.
Scottish Leader's global ambassador, Dr Kirstie McCallum, flew out from Scotland to present and also gave guests a treat of the brand's 12 Year Old, a best-seller in Taiwan, not available in South Africa. An analytical scientist, Dr McCallum is one of the first women in Scotland to have become a whisky maker.
The event also showcased videos of the Scottish Leader street art by artist Prefix, who has created 3D-style installations at Newtown Junction in Johannesburg and the V&A Waterfront in Cape Town. The chalk renderings play with perspective, bring to life the brand's 'a new perspective' tagline.