23 September 2013 21:15

Shimmy Beach Club Hosts Launch of Mainstay 54

Distell and new premium vodka Mainstay 54 held a sparkling event at Shimmy Beach Club, where 54, South Africa's newest premium vodka was launched. Elana Afrika and Colin Moss MCed the event and entertained the guests. Bartenders and Mixologists impressed with stunning cocktails. Patrons sampling the new premium vodka had smiles on their faces.

The evening at Shimmy was a reminder that in a day-to-day, sometimes mundane and impersonal world like ours, it's necessary to kick back, imagine and unwind.

We caught up with Distell's Regional Brand Manager, Kurt Hermanus, and he had this to say: "Sociability is really the key to all that Mainstay espouses – Mainstay 54 vodka really encapsulates that idea, and we're proud to have a quality product that many people will come to enjoy."

Mainstay models and Kurt Hermanis – Brand Manager

Mainstay 54 Island Vodka is made using a five-column distillation process. Sun-ripened molasses and island fruits are selected. These contain the simplest sugars - allowing for a clean conversion to alcohol, where no impurities remain. This purity translates onto the palate, where the viscosity and flavour work together in harmony, to enhance the experience as being something out of the ordinary.

Packaged in a distinctive, azure bottle that exactly matches the unique sea and sky colour on the clearest day on the tropical islands, and a tamper-proof closure protects the unique integrity of Mainstay 54 Island Vodka's unique offering.

With 54 degrees of pure island spirit, an embodiment of the islands' tropical purity – pristine white sand beaches and azure blue oceans, Mainstay 54 Island Vodka is available through all major retail outlets, selling at a recommended retail price of between R129.99 and R149.99 per 750 ml bottle.
"Besides allowing our beautiful people an opportunity to mix and enjoy the versatility of Mainstay 54, there are those of us who are a little more free-spirited, who appreciate a slightly more adventurous flavour; and for them, we have produced the infused island vodka range, inspired by the islands' fruits, nuts and spices," says Hermanus.

The Mainstay Fusion Range consists of three variants, these include; Mainstay Exotic Fusion: a blend of coconut, coffee and vanilla; Mainstay Tropical Fusion: a blend of mango and other tropical fruits; and Mainstay Island Fusion: a hint of hazelnuts and spices. All three spirits will be available at a recommended retail price of between R129.99 and R139.99.