12 November 2015 09:16

SKYY Infusions Coastal Cranberry Vodka hits USA

SKYY Vodka, the American-made vodka, is giving a crisp, cranberry kick to its line of infused vodkas.

SKYY Infusions Coastal Cranberry is reported to have "a dry, alluring aroma and lively taste that is both sweet and tart". To create this infusion, rich cranberries from Massachusetts are wet-harvested from 200 fog-filled acres of bogs. Their fruit essence is extracted, then infused into SKYY's vodka to create a "real, true-to-fruit flavour".

"A vodka cranberry or a vodka cranberry with a splash of soda are two of the most popular cocktails ordered by consumers in the US today. SKYY Infusions Coastal Cranberry easily recreates that same experience at the bar without the calories of cranberry juice," says Umberto Luchini, Vice President of Marketing at Campari America. "While sugar-sweet confectionary flavoured vodkas have seen a sharp decline in sales lately, we have seen continued growth with our true-to-fruit infusions made with natural ingredients. It is clear that consumers and bartenders alike are looking for more authentic, fresh fruit flavours in their cocktails."

The newest addition to the SKYY Infusions lineup will also feature prominently in SKYY's upcoming "Let's Holidayy" campaign. The 360-degree marketing effort includes dramatic out of home advertising; extensive social media outreach; on- and off-premise activations; and other activities calling attention to not only SKYY, but to the phenomenon known as the ugly holiday sweater. During November and December, holiday revelers in major markets will be surprised to see familiar sights in their everyday lives "ugly-holiday-sweater-bombed" – actually wrapped in ugly sweater knit prominently featuring the SKYY logo.

 

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