14 April 2014 12:44

Smirnoff launches "Exclusively For Everybody" Campaign

Waiting in a standstill line that wraps around the block. Being at the mercy of the "bouncer's discretion." Blowing three months' rent just to stand behind a velvet rope and hold a bottle with a sparkler. Sound familiar? Well, Smirnoff, the world's best-selling vodka, is here to remind people that fun nights out don't have to be such a hassle. Exclusivity is out. It's time to let everyone in. Introducing "Exclusively for Everybody" – Smirnoff's new global marketing campaign.

See what happens when Adam Scott and Alison Brie throw a party. A party that includes Smirnoff vodka and funny mixologists and awkward dance moves and ice sculptures and mint slapping and bored VIPs and Ralph Macchio.


Of course, it's always a good idea to drink responsibly and not drive intoxicated:

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