Smirnoff has added two new vodka specialties in the form of Smirnoff Sorbet Light Summer Strawberry and White Peach – the newest additions to its reduced-calorie Smirnoff Sorbet Light portfolio. It delivers light cocktails and a balanced lifestyle at only 78 calories per 1.5 oz. serving with 25% fewer calories than the leading dessert-inspired flavoured vodkas.
Smirnoff Sorbet Light Summer Strawberry and White Peach are infused with natural flavours of ripe strawberries, sweet white peaches, and other natural fruit flavours.
"The success of the Smirnoff Sorbet Light line has definitely opened up new opportunities for us this summer," said Sandhya Padmanabhan, Brand Manager for Smirnoff USA. "As innovators in the vodka category, we're very excited about our two new vodka specialties. The Smirnoff Sorbet Light line is the perfect way to enjoy a delicious, reduced-calorie cocktail without sacrificing quality or taste to achieve a more balanced lifestyle. Smirnoff Sorbet Light Summer Strawberry and White Peach give our consumers more fun cocktail options this summer with less complicated ingredients, and who doesn't love that?"
The Smirnoff Sorbet Light line includes six varietals – Pineapple Coconut, Raspberry Pomegranate, Lemon, Mango Passion Fruit and now, Summer Strawberry and White Peach.